First Launch!

We're excited to offer a select run of our handcrafted lures. Each lure is meticulously designed and built to provide exceptional performance on the water. Once they’re gone, they’re gone! Don’t miss your chance to own one of these exclusive lures that combine quality craftsmanship with innovative design. Get yours today!

Poseidon

Our story

Hey, I’m Franco, and along with my mate Chase, we’ve always had a deep love for fishing. After we landed some bluefin tuna in Bass Strait, I was inspired to push things further. With my background in industrial design and a 3D printer at home, I decided to experiment with making our own fishing lures. It took months of trial and error, but we finally developed a lure that performs exactly how we wanted. I’m excited about what we’ve created, and we’ve got plenty more designs in the works!

Handcrafted with passion, designed for performance. Every lure we create is a result of precision craftsmanship and a love for fishing. Limited edition, built to last made for those who demand the best on the water.