Each custom lure is handcrafted from solid timber by Franco and Chase. Shaped, weighted, and finished one at a time in Victoria. Whether you're chasing school tuna, kingfish, or GTs, this lure is made to handle serious pressure and look good doing it. Choose your colors, finish, and personal touches, we'll build a one off piece just for you. Featuring a crimped stainless steel through-wire, high-gloss epoxy finish, and tested performance in the salt, this is more than a lure, it’s a piece of your story.
Got a build in mind? Message us on Instagram — @jsl_lures.